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Marketing Hype: No Snake Oil
This article isn’t really what you think it is. Yes, the words “hype” and “marketing” are easily associated with snake oil, but many words have already been written about that kind of marketing BS....
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Marketing Without Money
Sometimes, talking with small business owners is a real trip. Beautiful wife and I ate lunch at a favorite downtown restaurant a few days ago and the owner stopped by the table to chat. He’s an...
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Reality Check
This article was originally published in our Weekly Idea newsletter. If you haven’t already subscribed, the newsletter brings at least one new idea to you by email (almost) every week. Here’s the...
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1/3 the Product for 1/2 the Price!
A Value Proposition? 1/3 the product for 1/2 the price. You might almost be interested in the offer, until the mathematics settle into your brain. As a consumer, you’re certainly interested in...
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When Selling Should Stop
“That project fizzled over 2 years ago,” I patiently explained. Actually, I patiently explained again for about the 6th time to probably the fourth salesperson who had contacted me. Here’s the story:...
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Looking for a Marketing Panacea?
Marketing Psychoanalysis All small business owners are at least a little bit bipolar. It’s a categorical generalization, but it’s mostly true. Business cycles go through natural, mostly inexplicable,...
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The Giant Social Media Sucking Sound
Some of you probably don’t remember Ross Perot. Long ago, when Presidential debates were still fairly dignified, Perot ran as an independent candidate against Democrat Bill Clinton and Republican...
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Small Business Marketing Changes You Should Know About
Putting shoes on the cobbler’s kids You’ve heard the old adage, “The cobbler’s children have no shoes!” There are a few others that go with it: The plumber with leaky pipes The tailor with ragged...
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Big Company Reputations are in Trouble. What about Yours?
Toto’s discovery of the man behind the curtain didn’t help the great wizard’s reputation. Like the travelers in Oz, U.S. consumers are becoming skeptical, sensing disparities between what big...
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GDPR: How Should U.S. Small Businesses Respond?
Note: The following article is a combination of fact and opinion. It does not constitute legal advice. No one at DP Marketing Services is a lawyer, nor would we ever provide legal opinions as part of...
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